How not to hold on to 400,000 followers (…not a problem I’ve had yet)

Alexander Broad may not be a household name but he was the biggest thing in Sochi. No, he didn’t win a medal. He didn’t even compete. He didn’t actually set foot in Sochi, or even Russia. But from his Toronto bedroom, dorm, dunny, or wherever it is that 20-year-old college students perform their social media…

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