When the International Olympic Committee met last weekend to decide the host city for the 2022 Winter Games, it had a choice between two cities: one with snow and one without. But who needs snow, right? After all, the last Winter Olympics were held in the tropical slushie of Sochi. So Beijing got the nod….
Tag: Cristiano Ronaldo
Reader’s request: The meat market of elite sport
Try this exercise. Take your first and last names, put a ‘the’ in front of them and a ‘brand’ at the end. See if you can say those four words without sounding like a tosser. Can’t do it, right? Now look at this announcement made last month by the world’s third highest paid athlete. Long…
Women’s soccer far from a level playing field
After a week of arrests and resignations at the highest level of the game, FIFA has some actual football to focus on. The FIFA Women’s World Cup kicked off in Canada over the weekend, not a moment too soon for soccer’s embattled ‘governing’ — if you’ll pardon the looseness of the language — body. There…
Minnows upset the World Cup apple cart
Let’s call them the Generation Y of the World Cup. They’re the teams that don’t know their place and have scant regard for the football hierarchy. Coming into the tournament, they were largely there to make up the numbers, evolve their skills and learn from the experience. Except they never got the memo. So, these…
World Cup ads: cast your votes
In the lead-up to the World Cup, things go from bad to worse for Brazil’s government. Now it has been hit with a lawsuit for false advertising, with independent federal prosecutors arguing commercials talking up the benefits of the World Cup are “absurdly divorced from reality.” Which simply serves as an excuse for us to…
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